→ Throughout 2019 to 2022 I worked on lifestyle campaigns for the premium Japanese cosmetic brand SK-II. Through different campaigns the main goal was tackling specific market skin concerns with insights that resonate with diverse international markets while navigating cultural differences with sensitivity.
SK-II uses a proprietary natural bio-ingredient derived from fermentation called PITERA™

21/22

03–LATE NIGHT PORTRAITS
Would you dare get your picture taken at your worst moment?

During the day, our skin goes through various fluctuations.
SK-II discovered that after regular use of Facial Treatment Essence, our skin fluctuations are dramatically stabilized by the effect of PITERA™.

WE CHALLENGED OUR CELEBRITIES TO GO ON WITH THEIR DAY AND DO A PHOTOSHOOT AT THEIR SUPPOSED WORST SKIN MOMENT.

02–PITERA AND ME
A Vacation house, 24h and a Facial Treatment Essence Bottle

With the pandemic as a context, and for the first time,
SK-II decided to go beyond just beauty and open the conversation about self-care and closeness with their Brand Ambassador.

A self-directed, real, unscripted, and raw campaign. Filmed 24/7 in a vacation house, the brand ambassadors went completely bare-skinned and got up close and personal with their interests, personalities, as well as SK-II's Facial Treatment Essence.

01–BEAUTY COACH
Get ready for the Skin Olympics

In preparation of the 2020 Tokyo Olympics, we launched an animated campaign with our 3 Brand Ambassadors coaching 3 athletes to get skin-ready for the competition.

Each celebrities will discover how fatigue, stress, and other factors influence our skin condition on a daily basis by diving onto their own skin in a anime style treatment.