→ We all have that one friend. The one who lands the dinner reservations at the most exclusive restaurants in town. The one who wrangles the group chat to organize the next summer trip. The one who persuades the Uber driver that, of course, 10 people can fit in that Prius.
This campaign is a tribute to our fierce friends who (sometimes literally) carry us all.
The idea
→ Turning everyday acts of friendship into Renaissance-like tableaus, romanticizing even the smallest moments as something magical and heroic. And we brought it all to life with the unlikely duo, Ice Spice and Charli.
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