→ Kiehl's is a cosmetic brand from New-York with a rich history and strong identity. The new visual territory that Marcel has been working on is focusing on a mix-media treatment that helps to convey the product benefits in an unexpected way.

TECHNIQUE

→ We want to create a porous visual language where texture and depth are the main focal point.
→ Products, paper, duct tape, paper-clips, liquid, cream, each element needs to feel almost tangible in every asset we create. 

APPROACH

→ Using a combination of real shots placed on printed backgrounds this treatment creates intriguing and eye-catching visuals openinga wide range of possibilities and storytelling.

→ Skin focused visuals

→ Lifestyle visuals

→ Overview of the visual territory

23/23

→ I was tasked to conceptualize and craft a product film about the Micro-Dose Retinol Serum.

CREDITS

◊ Art Direction
Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Gabrielle Attia
Copywriter: James Blose
Art Direction: Aleksandar "Aleksey" Marjanovic & Jade Dudot
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg
Account manager: xxxxxxx

 Product Film
Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Gabrielle Attia
Copywriter: James Blose
Art Direction: Aleksandar "Aleksey" Marjanovic
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg
Account manager: xxxxxxx

PRODUCTION – Temple Caché
Director: xxxxxx
Executive producer: xxxxxxx
Producer: xxxxxx
HOP: xxxxxx
DOP: xxxxxx

POST-PRODUCTION – xxxxxx
Executive Creative Producer: xxxxxx
VFX Supervisor: xxxxxx
Producer: xxxxxx
Music: "La femme - Sur la planche"
SFX: xxxxxx
Music production: xxxxxx
Editor: xxxxxx
Color: xxxxxx
Design: xxxxxx