→ Today, Gen Z has a hard time fully expressing their real selves, whether because of their own inner critics, the expectations of others, societal norms, or feeling paralyzed by too many or too few possibilities.
IMMA
→ To explore what it means to embrace your full, authentic self, we used Imma: a virtual human on her journey to become real. As Imma enters different portals leading to different worlds, she meets ambassadors who teach her valuable lessons along the way.
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