→ Today, Gen Z customers have a hard time fully expressing the many versions of themselves – from their own inner critics, to the expectations of others, societal norms and feeling paralyzed in the face of too many or too few possibilities.
IMMA
→ We follow Imma, a virtual human, on her journey to become real.
We want Gen-Z to see themselves in her shoes as she enters each portal leading to different worlds where she'll meet the ambassadors that will teach her valuable lessons to become real.
