→ Today, Gen Z customers have a hard time fully expressing
the many versions of themselves – from their own inner critics, to the expectations of others, societal norms and feeling paralyzed in the face of too many or too few possibilities.

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Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Rémy Aboukrat
Copywriter: James Blose
Art Direction: Julien Schmitt & Aleksandar Marjanovic
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg
Account manager: Solène Raverdy, Mathilde Imbert & Quentin Seguret


PRODUCTION – Psyop
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger

POST-PRODUCTION – Mathematic
Executive Creative Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG - Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic

PHOTOGRAPHER: Charlie Engman
Production Compagny: Phantasm
Producer: Olivier Muller

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