→ Today, Gen Z customers have a hard time fully expressing
the many versions of themselves – from their own inner critics, to the expectations of others, societal norms and feeling paralyzed in the face of too many or too few possibilities.

01–AKABO
Looking for trouble (and tortilla).

◊
Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Rémy Aboukrat
Copywriter: James Blose
Art Direction: Julien Schmitt & Aleksandar Marjanovic
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg
Account manager: Solène Raverdy, Mathilde Imbert & Quentin Seguret


PRODUCTION – Psyop
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger

POST-PRODUCTION – Mathematic
Executive Creative Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG - Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic

PHOTOGRAPHER: Charlie Engman
Production Compagny: Phantasm
Producer: Olivier Muller

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