Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio

19/22

SK-II

  CRYSTAL CLEAR SKIN

Aleksey – Portfolio

◊
03–Late Night Portraits

◊
02–Pitera & Me

◊
01–Beauty Coach

→ Throughout 2019 to 2022 I worked on lifestyle campaigns for the premium Japanese cosmetic brand SK-II. Through different campaigns the main goal was tackling specific market skin concerns with insights that resonate with diverse international markets while navigating cultural differences with sensitivity.
SK-II uses a proprietary natural bio-ingredient derived from fermentation called PITERA™

Aleksey – Portfolio
Aleksey – Portfolio

21/22

03–LATE NIGHT
PORTRAITS
Would you dare get your picture taken at your worst moment?

During the day, our skin goes through various fluctuations.
SK-II discovered that after regular use of Facial Treatment Essence, our skin fluctuations are dramatically stabilized by the effect of PITERA™.

WE CHALLENGED OUR CELEBRITIES TO GO ON WITH THEIR DAY AND DO A PHOTOSHOOT AT THEIR SUPPOSED WORST SKIN MOMENT.

JP Celebrities:
Mina
Naomi Watanabe
Momoi Kaori
Ayaka Miyoshi

CN Celebrities:
Lexie Liu
Leah Dou 
Chun Xia
Tang Wei

Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio

02–PITERA
AND ME
A Vacation house, 24h and a Facial Treatment Essence Bottle

With the pandemic as a context, and for the first time,
SK-II decided to go beyond just beauty and open the conversation about self-care and closeness with their Brand Ambassador.

A self-directed, real, unscripted, and raw campaign. Filmed 24/7 in a vacation house, the brand ambassadors went completely bare-skinned and got up close and personal with their interests, personalities, as well as SK-II's Facial Treatment Essence.

Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio

01–BEAUTY
COACH
Get ready for the Skin Olympics

In preparation of the 2020 Tokyo Olympics, we launched an animated campaign with our 3 Brand Ambassadors coaching 3 athletes to get skin-ready for the competition.

Each celebrities will discover how fatigue, stress, and other factors influence our skin condition on a daily basis by diving onto their own skin in a anime style treatment.

Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio
Aleksey – Portfolio

CREDITS

◊
Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Rémy Aboukrat
Copywriter: James Blose
Art Direction: Julien Schmitt & Aleksandar Marjanovic
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg
Account manager: Solène Raverdy, Mathilde Imbert & Quentin Seguret


PRODUCTION – Psyop
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger

POST-PRODUCTION – Mathematic
Executive Creative Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG - Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic

PHOTOGRAPHER: Charlie Engman
Production Compagny: Phantasm
Producer: Olivier Muller

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