◊
03–Late Night Portraits
◊
02–Pitera & Me
◊
01–Beauty Coach
→ Throughout 2019 to 2022 I worked on lifestyle campaigns for the premium Japanese cosmetic brand SK-II. Through different campaigns the main goal was tackling specific market skin concerns with insights that resonate with diverse international markets while navigating cultural differences with sensitivity.
SK-II uses a proprietary natural bio-ingredient derived from fermentation called PITERA™
During the day, our skin goes through various fluctuations. SK-II discovered that after regular use of PITERA™ her skin fluctuations are dramatically stabilized.
WE CHALLENGED OUR CELEBRITIES TO GO ON WITH THEIR DAY AND DO A PHOTOSHOOT AT THEIR SUPPOSED WORST SKIN MOMENT.
