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FINE LEATHER GOODS
→ A craftsman in the field of leather goods, Parsac is a small family-owned Parisian workshop specializing in creation and restoration of luxury leather products.
The main work initially focused on the conceptualization and transcription of Parsac's story, before creating the lettering design of the logo then the creation of all the collaterals.
THE LOGO
→ A combination of typography and iconography
THE CONSTRUCTION
→ The typographic logo is inspired by humanist sans-serif typefaces, echoing the strokes of a pen, adding a modern touch while maintaining a luxurious feel.
→ The serifs are inspired by Elzevir-style serif typefaces, characterized by their triangular shapes and pronounced contrasts.
→ Family name
→ The Paris symbols, Compass and French lily
→ Craftmanship
HUGO
LOGOS
ALEKSEY
2025
HR+FR+SG