→ Kiehl's is a cosmetic brand from New-York with a rich history and strong identity. The new visual territory that Marcel has been working on is focusing on a mix-media treatment that helps to convey the product benefits in an unexpected way.
TECHNIQUE
→ We want to create a porous visual language where texture and depth are the main focal point.
→ Products, paper, duct tape, paper-clips, liquid, cream, each element needs to feel almost tangible in every asset we create.
APPROACH
→ Using a combination of real shots placed on printed backgrounds this treatment creates intriguing and eye-catching visuals opening a wide range of possibilities and storytelling.
